Foundation Marketing

Features and function of Foundation Marketing include:

• Email and Form Builder: Provides an intuitive interface for designing and creating professional email communications and forms with ease.

• Marketing Automation and Optimization: Automates marketing tasks, enables A/B testing for content refinement, and integrates with social media platforms for broader audience engagement.

• Dedicated Expert Support: Offers access to a team of specialists for ongoing assistance and guidance in marketing operations.

• Custom Reporting and Analytics: Delivers tailored reporting, real-time web tracking, and data analytics to support informed marketing decisions.

• Contact Preference Management: Allows for customized communication preferences to align outreach with audience needs.

Concep was founded by Mark Power in 2006 and acquired by Litera in August 2021.  It's name was changed to Foundation Marketing in March 2025.

Funding Information:
Litera has raised a total of $102M in funding over 5 rounds. Their latest undisclosed amount of funding was raised in November 2021 from a Private Equity round.