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Products, specifically as they apply in a service and knowledge industry, are the result of working with experts to distill knowledge into a form that is widely applicable across the market. It is packaging the knowledge in a way that others can utilize its value without direct access to the export. It certainly doesn’t account for all facets of an issue or all of the nuances of each individual’s circumstances, but many knowledge needs are more general, such as needing to understand the landscape of an issue.