Industry Analysis/10 SALES FUNDAMENTALS: PART 4 - LET’S GET PERSONAL

10 Sales Fundamentals: Part 4 - Let’s Get Personal

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Every person you speak to in sales has their own agenda (along with their business agenda). That agenda is referred to in many sales methodologies as the “personal value” or “personal agenda,”. If you can address the personal agenda along with the business issue, you are far more likely to get the sale. This article provides a methodology for uncovering the personal agenda of your sales contact so that you can ensure you are addressing it.

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